See the last part of http://www.twilightlexiconblog.com/?p=2727 and quote from 24th November 2008 Straits Times Life! section Page 2 : "underwhelming to anyone except teen girls". How typical.
If anything, teen girls is an excellent market to tap into. Why else is there so many things in the market targeting at young and teen girls?
From one media : "well it's just women, that's not going to make money." Oh right, just take a look at a shopping mall for example, how many stores can you find that sell stuff to women?
Now, compare those to "man" stores. I can assure you the difference is very big.
Never doubt a woman's spending power. Even car manufacturers are shifting towards catering female buyers.
I do wonder who are behind all these negative remarks. From the report in Life!, both positive and negative comments were made by adult males. It is obvious that they are not cut out to be marketers. How can you be one when you don't even know the world's market is changing?
I've nothing against the person who commented positively, but what he said was a little too stereotyping : " I'm not now nor have I ever been a 13-year-old girl, but Twilight made me wish I could be..." How could people just assume that way?
When Twilight open in Singapore, I'll be going to watch it with my cousins and my 12-year-old brother.
Males who read and love Twilight are greatly respected by Twilighters. There's also a website (http://www.twilightmoms.com/) created by moms who read Twilight. One's got to be 20+ onwards and a mom before joining.
Let say Twilight's debut of US$70.6 million is all because of teen girls and women. We should be very proud then. But, that is not the truth, of course.
Kudos to those who contributed to this amount. From what I saw, people of all ages : men, boyfriends, husbands, children, teenagers, mothers, women, etc, saw Twilight during its opening weekend. That should destroy the stereotyping.
Don't worry too much if the earnings for Twilight drop a little. Mostly, it's due to people who want to take their time in seeing the movie, like my friend in US. I can imagine how noisy and full the theater was on the opening night.
Twilight will do very well, no thanks to those who doubt it.
Right, just having a moment here.
